Sunday, December 11, 2016

Assignment 16-Elizabeth Ueland

Speech
Imagine you’re enjoying a delicious burrito with guacamole from Chipotle that you knew was worth the $1.75 extra. That is, until you realize your colon is revolting from the toxic bacteria.  Fun right?

There are so many health, economic and community reasons to buy locally sourced food, but many of the same advantages are also seen when buying from local merchants rather than big box stores.

After the E. coli debacle, Chipotle faced many health related challenges and profound customer dissatisfaction.  This forced them to alter their food production systems and incorporate organic wholesome ingredients in addition to their GMO-free offerings. Although this is a big step for chain stores, local businesses have taken advantage of organic practices and short supply chains for years. One of the many benefits of shopping locally is the wholesome ingredients from local farms offers healthy options for people in the very same community.  

There are clear benefits to buying food from local farmers, but there are also powerful economic and community benefits to buying products from locally owned and operated businesses. The overall benefits of buying locally aren’t strictly confined to food as all local businesses around the country offer a multitude of benefits for people in their towns.

So what is local? A food product is considered locally grown if it is produced within 400 miles or in the same state.

The growing trend for consumers to buy local has most corporate stores offering homegrown food options and other local products.  And these goods are carefully labeled to highlight their local origin.  Local markets, especially farmer’s markets, are commonplace now, making farm to plate an easy reality.  While you can’t shop at farmers markets or buy locally grown strawberries all year long, eating in-season locally harvested foods can be an important component to a healthy lifestyle. Since many foods produced by larger corporations are not made locally, they require special packaging, preservatives, and extra transportation compared to locally sourced foods.  Local farms are more likely to produce naturally fresh, free-range, preservative-free ingredients.  In our current local food system there is a disconnection between consumers and their source of food.

While shopping at local stores doesn’t always mean quality food or even fresh food, the businesses are attuned to their community and adjust to their needs and wants. If a product is in demand, whether it’s honey, beef, or burritos, entrepreneurs will fill the need and provide diversity. And it’s what the community wants and is buying.  According to USDAs marketing service, the number of farmer’s markets has almost doubled from 1998 to 2009, and school programs using local school suppliers for lunches undertook a five-fold increase from 2004 to 2009 according to national farm to school network.

Much like the food industry, local business owners and workers also have close relationships with their customers and community.  Good luck getting three free Krispy Kreme doughnuts at your next visit.  You’ll have to go to local Magees Bakery for that bonanza.

Other national food chains liberally utilize additives.  Not long ago, McDonald’s Restaurants were exposed for using pink slime as filler for their burgers.  Local farm-raised beef or chicken has not been found to contain the same substance.

One of the challenges faced by local farms is the cost of growing and production.  The lack of automation compared to larger corporations often means the consumer pays a little more for the same item.  But how much is your health worth to you?  Are you invested in your community and their success? We need to think healthy and act locally.

And it’s not only about food.  What many people don’t know about shopping locally is that it boosts the local economy. How?  When you buy local, the money never leaves your community- local farmer, local workers, local purchase of equipment, and local banks.  Local businesses use local resources and the money spent circulates back into the community. While large businesses claim to create more jobs for people in the community they often don’t utilize local contractors, architects, designers, and accountants for planning and building. And while about 33.6% of revenue from national chains is reinvested in the community, almost double that percentage is reinvested from local businesses.

A study done at Iowa State University of new Wal-marts found that 84% of sales shifted money away from existing local stores; and, several studies have also shown that the establishment of large corporations costs more taxpayer dollars to support services than the community would reap. If the people of an average community in America shifted 10% of their spending to local businesses, it would bring an additional $235 million to that community’s economy. We need to think economically and act locally.

Shopping locally also greatly cuts down on environmental stress. Without the need for large-scale transportation, processing, and packaging, local businesses have a smaller carbon footprint as compared to the Shaq-esque size footprint of large corporations. Keep in mind that emissions from shopping transportation produce one billion metric tons of CO2 and uses 11 billion gallons of fuel internationally per year. Overall agriculture accounted for 9% of greenhouse gas emissions in 2014 according to the EPA. And a small 10% shift of the produce to local use from one states farm would reduce CO2 emissions by 7.3 million pounds in a single year according to a 2010 study.  That’s because transportation like trucks and trains are responsible for 25% of the smog pollution, almost universally from large-scale company transportation. Local businesses are much more likely to incorporate sustainable practices.

Local businesses make communities thrive by providing economic diversity and a personal touch that sets them apart from others. We can’t allow amazon and other large corporations run out our local businesses like the Morris Bookshop because they make the city of Lexington unique. Since we decide where to spend our money, we have the power to make an impact on our community and our world by shopping locally. Along with AMIBA and various organizations that bring local communities together, you must spearhead the movement by buying locally to boost the community and help the environment. So slap on that granola crunchy buy local sticker and support the movement for a better community and a better life.

You can’t buy happiness, but you can buy local and it just may be the same thing. So when you’re shopping this holiday season or anytime, think local and act local. 

Sources:
http://reclaimdemocracy.org/local_business_benefits/
Food, Inc. Movie 2008


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